Take On The Media

Before you take on the media, you have to know something about The Pitch. The way you pitch your project can have more bearing on your long-term success or failure with the media than the project’s merit itself. How many times have you gotten in an argument with someone …

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What type of Hull agency to choose?

No one will know how wonderful your product or service is if they never hear about it.

Online marketing has proven to be beneficial for businesses as it not only provides a wider channel to communicate with the potential customers, but also enables entrepreneurs to market in a much cost-effective …

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How Our Ancient Ancestors Lived And Loved

We don’t know much about how our ancient ancestors lived and loved. Perhaps their romantic lives were as tumultuous as ours, filled with unrequited yearnings and torrid affairs. Perhaps they loved their offspring with the same ardor, cooing over their newborns and mourning a child’s untimely death. We …

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Face To Face Marketing

Face-to-face marketing is also known as personal selling, and it is a very effective tool that helps in building buyer preferences. Direct selling helps convince customers to try specific market offerings, and it can involve interaction between two or more individuals. The people involved can observe others in making decisions …

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Anyone Can Be A Celebrity

Today anyone can be a celebrity: We define a celebrity as someone we want to know everything about, whether she likes it and maximizes the benefits of such exposure or she crumbles under the pressure and invasiveness (the perpetually derailed Britney Spears, for example, who seems to both abhor and …

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Quit Your Boss

As the saying goes, ‘People don’t quit jobs, they quit bosses.’ Bully bosses might believe that yelling and threatening is the best way to motivate employees, but according to research, being an abusive supervisor does not lead to greater employee productivity. It makes no sense for a leader to …

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Hold The Vision

How long will it take for a poppyseed to flower or an acorn to grow into a mighty oak tree? Botanists know, for they have studied plants for centuries and have passed down their observations from generation to generation.Were you to ask me, “How long does it take for …

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Cynthias story

She is serving a life sentence for murder. Our interview was rather lengthy by prison visit standards and we discussed a great deal. Still, it was clear that there was more on Cynthia’s mind, as she struggled to communicate the depths of her feelings about her life prior to …

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African american women and sexual abuse

Charlotte Pierce-Baker’s discussion of African American women’s experiences of rape and their need to connect with one another and see themselves in the others’ reflections mirrors the experiences of many incarcerated African American women. In 1997, for example, the GAO reported that approximately 40 percent of female inmates …

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Alaska's state revenue

In Alaska, where 92 percent of the state’s revenue is still dependent on the oil and gas industry, summertime now means unusual thunderstorms, relentless wildfires, and unprecedented heat waves. In 2018, Alaska set an ominous milestone: for the first time, the state’s annual average temperature crossed 32°F …

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How Much Is Enough?

How much money is enough? When asked this question, the richest American at the time, John D. Rockefeller Sr., responded, Just a little bit more.

“More” is a disease that infects regardless of the level of our assets. If we put Rockefeller’s quote within the context of his life …

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The First Video Game

For one Russian man, permanently changing the course of human history took only an hour and forty-eight minutes. On April 12, 1961, Yuri Alekseyevich Gagarin crammed himself into an eight-foot-wide capsule atop a twenty-story-tall rocket and soon became the first earthling to break through our atmosphere and reach space. Back …

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Where to camp

Camping destinations abound if you know where to find them. The trick is determining where you are allowed to camp safely and legally. The other requirement is to strictly follow the Leave No Trace Seven Principles wherever you stop, especially in locations without designated campsites. To limit the traffic to …

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Self Promotion The Right Way

A lot has been said in the past ten years about women not having to apologize for who they are. We all know this new narrative. We must feel comfortable taking up space. We must not hide our light under a bushel. We must shout about our achievements. We must …

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Underestimating Things

A friend at school used to be fond of saying, “It’s very probable that something improbable will happen.” It sounded mysterious at the time, and only over the years have I started to truly understand what he meant.

The unexpected, the unlikely, and indeed the downright extraordinary happen all …

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Moving at Internet Speed

It's fashionable to speak of things happening in Internet time because processes on the Web simply occur faster than in the physical world. Instant communications and gratification are not only possible, they are expected. It's as though, as a species, business has been transformed from a lumbering elephant, which lives …

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Street Photography

Photography renders life, the here and now, unequivocally the there and then. It preserves; once lifted from time, an object is ageless.

First, any photograph is unavoidably of something that has occurred in the past. We often have a peculiar sentimental attachment to what has been and gone, which photography …

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The Importance of Vision

I have often thought about Martin Luther King, Jr’s words (“I have a dream …”) in the context of game-changing leadership. Reverend King painted a vivid picture of what his new world looked like. A world where people would be equal. A nation where everyone would be free to speak …

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Mindfulness to cure Unhappiness

If you’ve ever been deeply unhappy with your life for any length of time, you know how difficult it can be to do anything about it. No matter how hard you may try, things just don’t get better—or not for long. You feel stressed out, exhausted with …

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Getting the Most from Market Research

Market research can be an expensive and time-consuming activity – large companies spend fortunes on gathering information about their potential customers in order to target them more effectively. Believe it or not, you have some big advantages over these large companies. You are in a niche market. How do you know …

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A Quick History of Retail

Civilization may have started out with an emphasis on hunting and gathering, but it wasn’t long before bartering entered the picture. The marketplaces (Roman or otherwise) that were created long ago were no Amazon or Tmall, but they did the job. Just a couple of centuries ago, retail slowly …

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Tells from Eye Movement

The eyes allow you to get inside another person’s mind and learn where his or her answer is coming from. The person’s eye movements tell you if he or she is remembering something, visualizing it, or constructing it. You can easily demonstrate this for yourself. Stand in front …

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